Thursday, March 27, 2008

Nothin' says lovin' like a McMuffin in the oven

Let's all raise a glass to the late, great Herb Peterson, who changed the course of American cuisine forever.

Who's Herb Peterson?
you ask.

Why, the inventor of the Egg McMuffin, of course.

Peterson was a McDonalds franchise owner in Santa Barbara (and a former VP of the advertising firm that held the McDonalds account). In the early 1970s, Peterson, who was partial to eggs Benedict, decided to create a sandwich based on his favorite breakfast fare. His moment of genius: slap a fried egg, a slab of Canadian bacon, and a slice of good old American cheese between the buttered halves of an English muffin, and viola! A handheld simulation of eggs Benedict, perfect for dining on the go.

The Egg McMuffin spawned an entire menu of breakfast items at Mickey D's, including its close cousin, the Sausage McMuffin (like an Egg McMuffin, only with a sausage patty instead of Canadian bacon); the similar McGriddle (like a McMuffin, only with a maple-flavored, waffle-like pancake in place of the English muffin); Breakfast Burritos; and a host of scrambled egg and hotcake combination plates.

Other fast food chains quickly followed suit, leading to such quizzical creations as Jack-in-the-Box's Breakfast Jack (like an Egg McMuffin, only served on a hamburger bun instead of a muffin) and Burger King's Croissan'Wich (like an Egg McMuffin, only... well, you figure it out). Even Starbucks eventually got into the act, although the company recently decided to phase out its line of breakfast sandwiches because baristas complained that they were "too smelly." (The sandwiches, not the baristas. Although I imagine that some of the more bohemian espresso-slingers occasionally get a mite funky also.)

Peterson's brainchild also led to one of the funniest bits of scripted comedy ever produced. On National Lampoon's 1977 album That's Not Funny, That's Sick, a Mister Rogers spoof character named Mr. Roberts (played by future mockumentarian and Mr. Jamie Lee Curtis, Christopher Guest) interviews a fuzzy-brained bass player (played by future Not Ready for Prime Time Player and Scarlett Johansen costar Bill Murray) in typically inane Fred Rogers style:
Mr. Roberts: Can you say, "Egg McMuffin"?
Bassist: Eggamuffin.
Mr. Roberts: I like the way you say that.
At the time of his passing on Tuesday, Herb Peterson was 89 years old. I once ate an Egg McMuffin that had been desiccating under a heat lamp at least that long.

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