Sunday, February 03, 2008

The Swan Tunes In: Super Bowl XLII commercials

At least the game was exciting.

Since the last vestiges of the 49ers dynasty are more than a decade in the rear-view mirror, in recent years I've mostly watched the Super Bowl to check out the commercials.

It's a good thing that Super Bowl Extra-Large Plus Two turned out to be a tightly contested, down-to-the-wire funfest, because this year's Super Bowl ads? Weaker than that Vitamin Water that Shaq the jockey was hawking.

These were the most memorable of a largely forgettable collection:
  • Bud Light: Man Breathes Fire. Any commercial that involves singeing a cat scores in my book. You know how I feel about cats.

  • Tide To Go: Job Interview. For my money, this one did everything an ad is supposed to do: it caught my attention; it stuck in my memory; and most important of all, it made me want to buy the product.

  • Budweiser: Rocky the Clydesdale. Yes, it was cute and hokey, but I loved the horse who finally made the Budweiser coach-pulling team after umpteen attempts, with a little help from his friend the Dalmatian.

  • Planters Nuts: A Dab of Cashew Will Do Ya. A homely woman rocks the pheromone boost she gets from rubbing cashews into her pulse points. This one was all kinds of creepy and weird, but it worked for me.

  • Coca-Cola: Macy's Parade. Three giant balloons get into a fight over a bottle of Coke. Charlie Brown wins. I'm not sure it made me want to slug down a Coke, but it was funny and unique. Plus, it's Charlie Brown, man. Charlie Brown rules.

  • SoBe Life Water: Thriller. Naomi Campbell zombie-dancing with animated lizards to the King of Pop's venerable classic. At least Michael didn't put in an appearance.

  • T-Mobile: Charles Barkley Out-Parties Dwyane Wade. The Round Mound of Rebound still has the magic. Comedy gold.
There were, of course, far more spots that I didn't find amusing or compelling:Wake me up in time for the next Super Bowl. Or better yet, for the Iron Man movie.

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1 insisted on sticking two cents in:

Anonymous Donna offered these pearls of wisdom...

I found last night's game to be far from exciting, until the last half of the fourth quarter, that is. There were a lot of sad faces @ work this morning; it almost felt like a morturary. I was not in mourning however; just call me elated that the Patriots did not make 19-0 this season. I was cheering for any team that could beat the Patriots. Now, don't get me wrong; there's nothing really wrong with the team. I've just never been able to warm up to them.

The commercials were rather dull and not many caught my attention. I did enjoy the Budweiser commercial where Rocky finally makes the cut. My favorite commercial by far was the Coca-Cola commercial; Charlie Brown finally wins!

Thanks for the rehashing of last night's Super Bowl commercials. Don't let on specifically where I reside; I don't need to have my house TP'd!

10:54 AM  

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