Wednesday, June 08, 2005

What's Up With That? #22: Worst. Product. Name. Ever.

In my guise as an advertising and marketing copywriter, I am frequently called upon to help clients name products and programs, occasionally even companies.

I would never let a client do this.

I don't care if the name is legitimately attached to a recognizable celebrity, and that the controversy alone would help the product gain public attention.

I would just say no.

And if they insisted, I would walk away.


Lest someone suppose it was my idea.


0 insisted on sticking two cents in:

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