Thursday, April 16, 2009

Madden cruises

No news is bigger around these parts today than the surprise announcement that John Madden — a national pop culture figure, but a Bay Area icon — is retiring after 30 years as America's most recognizable pro football broadcaster.

I was just scratching the crust out of my eyelids as the story broke on KCBS, San Francisco's all-news radio station, where Madden contributes a live interview segment every weekday morning. And, like many fans around the Bay Area and nationally, I found myself stunned by Madden's announcement, broadcast live.

Although my affection for the NFL product begins and pretty much ends with the 49ers — I don't often watch a regular-season game on TV unless the Niners (or, on occasion, the Raiders) are playing — I can't help but acknowledge the impact that Madden has had on the popularity of football. Or, for that matter, on the popularity of football in general — witness the continued success of Madden NFL, by all accounts the best-selling video game ever created. The former Oakland coach's bombastic personality and easy-to-imitate shtick has become ubiquitous in American culture. (Don't you just know that Frank Caliendo is weeping into his Miller Lite today?)

Mostly, though, I've come to know Madden through his long-running daily spot on local radio. For years, Madden joined legendary morning man Frank Dill's show on KNBR — well before that station transmogrified into "The Sports Leader" — for a spot of chat, usually about sports but often just about whatever Madden felt moved to yak about. During the season, Madden would check in from wherever he happened to be, often from the famed Maddencruiser, the tricked-out bus in which the airplane-averse commentator traveled from game to game.

When Dill retired, Madden couldn't stand Steve McPartlin, the former happy-talk TV host who replaced Frank on KNBR's morning drive. So, Big John took his act across the dial to KCBS, where he interfaced with venerable news anchor Al Hart. Even after Hart stepped down from the daily grind, he'd still pop up every Wednesday to bat things around with his old pal "Coach," whose morning foils now are anchors Stan Bunger and Susan Leigh Taylor and sports reporter Steve Bitker.

The hot rumor now is that Madden will go back to work for Al Davis's Raiders, possibly as general manager or director of football operations. I'd like to think that Madden has too much sense to subject himself to Al's senile shenanigans, but the two have remained close over the years. Anything's possible.

For public consumption, Madden is saying that he just wants to spend more time with his family. He and his wife are celebrating their 50th anniversary this year, and Madden's five grandchildren are at the ages where, as the Hall of Fame coach noted, they know when he's gone.

After 42 years in the NFL, and at 73 years of age (his birthday was last Friday), I think the big guy's earned the right to do whatever he pleases.

Happy trails, Coach.

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