What's Up With That? #72: Sci Fi? I thought you said Hi Fi
According to Bonnie Hammer, president of Sci Fi's excuse me, Syfy's parent company, NBC Universal Cable Entertainment, "We couldn't own Sci Fi; it's a genre. But we can own Syfy."
Gotcha, Bonnie. Glad you've got your priorities in order.
Fanboys, geeks, nerds, and other societal rejects will be relieved to learn that Syfy (the channel) will continue to present Sci Fi (the genre), and that most of it will suck swamp water, in keeping with the channel's long-standing tradition.
In related news, the Food Network revealed today that it, too, is changing its name, after network executives discovered that "food" is a generic term for "stuff you eat." Henceforth, the channel will be known as the Guy Fieri Network.
Said a spokesperson, "We can't own food. But we can and do own Guy."
Also, FOX is reported to be searching for a pithy, trademarkable brand, now that evidence has come to light that "fox" is actually a small, furry, dog-like animal that lives in the woods.
More on this development is forthcoming.