Monday, March 16, 2009

What's Up With That? #72: Sci Fi? I thought you said Hi Fi

In what must surely be one of the most ludicrous marketing gambits of all time, the Sci Fi Channel announced today that it is rebranding itself as "Syfy."

Umm... what?

According to Bonnie Hammer, president of Sci Fi's — excuse me, Syfy's — parent company, NBC Universal Cable Entertainment, "We couldn't own Sci Fi; it's a genre. But we can own Syfy."

Gotcha, Bonnie. Glad you've got your priorities in order.

Fanboys, geeks, nerds, and other societal rejects will be relieved to learn that Syfy (the channel) will continue to present Sci Fi (the genre), and that most of it will suck swamp water, in keeping with the channel's long-standing tradition.

In related news, the Food Network revealed today that it, too, is changing its name, after network executives discovered that "food" is a generic term for "stuff you eat." Henceforth, the channel will be known as the Guy Fieri Network.

Said a spokesperson, "We can't own food. But we can and do own Guy."

Also, FOX is reported to be searching for a pithy, trademarkable brand, now that evidence has come to light that "fox" is actually a small, furry, dog-like animal that lives in the woods.

More on this development is forthcoming.

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6 insisted on sticking two cents in:

Blogger Avitable offered these pearls of wisdom...

Maybe it will allow them to start bringing in more original programming like Battlestar Galactica and less of those horrible, horrible movies.

3:41 PM  
Blogger SwanShadow offered these pearls of wisdom...

Avitable: That would be an optimistic expectation from the same folks who think changing the spelling of "Sci Fi" to "Syfy" is a great move.

7:12 PM  
Blogger Lana offered these pearls of wisdom...

Hilarious! Oh thank you, thank you. Nice writing, too!

7:24 PM  
Blogger MCF offered these pearls of wisdom...

By the exec's logic, those other stations would probably become "Füd" and "Focks" dumb.

8:07 PM  
Blogger SwanShadow offered these pearls of wisdom...

Lana: Thanks for the kind words. Glad we gave you a chuckle.

8:31 PM  
Blogger SwanShadow offered these pearls of wisdom...

MCF: You're reading my mind. I almost used that joke. :)

8:31 PM  

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