Tuesday, March 28, 2006

The Verdict Is In: Stay

Today's new review at DVD Verdict takes a look at Stay, which didn't stay long in your local theater despite the presence of some heavyweight acting talent — including Ewan McGregor, Naomi Watts, and Bob Hoskins — and the director of the Oscar-winning Monster's Ball.

When a $50 million film languishes in the studio archives for a year before release, that generally means the marketing department has no idea of how to sell the picture to the moviegoing public. In the case of Stay, the final solution was to market it as a horror movie, which it isn't. The result? People who saw the film thinking it was a fright flick were disappointed, and people who might have enjoyed the dark psychological thriller it is stayed away in droves. That's how you turn $50 million into $4 million in six weeks.

Maybe Stay just isn't a good title for a movie. You'll enjoy the review, though.

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