They're not Bigg on diversity in Utah...
Bigg Homes, a residential developer in Eagle Mountain, Utah, drew attention when its Web site promoted as a virtue of its new housing community the fact that the place has a "black race population significantly below" the state average. (As you can see from the screen capture below, the boldface text is in the original.)
"Significantly below" the average for Utah? One of the most uniformly Caucasian expanses in the United States? (Only 1.3 percent of the population of Utah is African American, according to 2004 census data.)
If you feel the need to live in a place that's even whiter than most of Utah, you're not just racist you're mentally ill.
But then, I repeat myself.
For the record, the owner of Bigg Homes who, much to my disappointment, is not named Mr. Bigg, but David Adams claims that he ordered the offensive statement removed from the Web site when it was brought to his attention two months ago. The contracted Web designer, however, did not make the requested alteration until after news reports about the site began to circulate.
Here's an interesting note from the Salt Lake Tribune story:
Jeanetta Williams, president of the NAACP branch in Salt Lake City, described the information as "subtle discrimination," meant to encourage white people and discourage black people from buying in the area.Two puzzling questions spring immediately to mind:
1. There's an NAACP chapter in Salt Lake City? What's their tagline "An Army of One"?
2. There are black people who need to be discouraged from living in Utah?