SwanShadow principal Michael Rankins has written content and created information architecture for a number of commercial websites. He was managing Web editor and Web development leader for a regional health care organization, and concepted the company’s intranet from the ground up.

Recent Web copy clients:

• Bright Productions Web Design
  
  
• Setterland and Associates Engineering and Code Consultants

Sample Web site articles:

• New podiatry care benefit.
  
  
• Introducing a new Chief Medical Officer.
  
  
• A brief on the anthrax threat.
  
  
• Educational resources for patients with clinical depression.
  
  
• Educational resources for patients with diabetes.
  
  
• Tips for assessing individual risk factors for diabetes.
  
  
• Announcing new online services for health plan members.
  
  
• Notice of a community health awareness program.

Sample Intranet articles:

• How to approach a job interview.
  
  
• Inviting feedback from job seekers.
  
  
• October is Breast Cancer Awareness Month.
  
  
• Reflections on the aftermath of September 11, 2001.

We’ll will bring clarity and power to your Web content. E-mail Michael or call SwanShadow Communications at 707-585-8224 to commission some word wizardry for your Web site.