Wednesday, January 07, 2009

So long, Stacey's

Sad, but not shocking, news in today's Chronicle: Stacey's Bookstore, a landmark on downtown San Francisco's Market Street for 85 years, is closing its doors.

When I was an undergrad at San Francisco State a quarter-century (egads!) ago, my schedule often included large gaps between morning and late afternoon or evening classes, or between classes and my work shift at the campus convenience store. I would frequently hop the Muni Metro M-Line into downtown to pass the time. Stacey's was among my favorite hangouts. It's kind of depressing to see it go.

That leads me to another thought, however...

I don't understand how bookstores survive at all, these days.

Now, I say that as a person who's been a voracious reader for well over 40 years, and who loves books and the retailers who sell them. I've been known to while away hundreds of blissful hours merely browsing the stacks in bookstores.

But seriously, with the advent of Amazon and eBay, I rarely buy books in a brick-and-mortar bookstore anymore. Why would I, when I can get anything I can find in a local store — along with a limitless number of titles that I'd never find in a store — online, almost invariably at a price considerably less than I'd pay if I drove to the store to buy? Most of the time, I can combine a couple of purchases to get free shipping, and within a few days the books get delivered right to my door.

Does that suck for bookstores and the people who work in them? Yes, it does.

Is it my personal responsibility to keep bookstores in business? No, it isn't.

I know how that sounds, but it's economic reality. I have only so much money. Where I can save a buck or three, I have a fiscal responsibility to my family to do so. That's why I fill up at Costco instead of at a locally owned gas station that's a few blocks closer to my house, but that consistently charges about ten cents per gallon more than Costco does. Those dimes add up.

Someone may argue that there's a greater good in supporting local small businesses beyond shopping for price. That's as may be. If I had unlimited financial resources, I might be willing to shoulder that greater good. But I have a family to feed, and bills to pay, and my own small business to run. That's the only greater good about which I can afford to be concerned.

I mourn for brick-and-mortar bookstores. In any business, however — my own included — if you can't compete, you die.

If you're going to charge more for a product, you need a seductive reason — it's a talent-based product, say, and your talent is superior to (or merely better suited to the job than) someone else's. For example, a restaurant may get away with charging higher prices if its food is qualitatively better than the food at the joint down the street.

For a static commodity, the quality of which is irrelevant to the source — a book, to get back to our original point — the competition points are convenience and price. If Amazon will send it to my house, thus saving me time and fossil fuel, and simultaneously save me 20%, it's not even a question. Unless I absolutely have to read the book today, and I can't remember the last time that need arose.

It isn't pretty. But then, life rarely is.

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4 insisted on sticking two cents in:

Anonymous Donna offered these pearls of wisdom...

I wonder; was there a new Fox Books Store "just around the corner" that caused Stacey's Bookstore to close its doors?

4:30 PM  
Anonymous FirstTimeLongTime offered these pearls of wisdom...

I take your comments about brick and morter book stores and apply them to comic book stores. Besides satisfying the "I have to have this comic the day it comes out on the stands" jones, what do these shops have to offer customers? Comic shops are like movie rental stores, insofar as the writing is on the wall and their days are numbered.

2:20 PM  
Blogger SwanShadow offered these pearls of wisdom...

Donna: I don't think so. There's nothing in the article about local competition, just the Internet retailers like Amazon.

1:11 PM  
Blogger SwanShadow offered these pearls of wisdom...

FTLT: Comic book shops are endangered for reasons that are markedly different from those killing traditional bookstores. I'm going to write a post about that issue one of these Comic Art Fridays soon.

1:12 PM  

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