Saturday, June 10, 2006

Wendy won't give you a Biggie anymore

Wendy's, the fast-food chain known for their square hamburgers and human fingers in their chili, is dropping the terms "Biggie" and "Great Biggie" in reference to their gunboat-sized French fries and drinks.

Mind you, the elephantine drinks and fries at Wendy's will still be as "big" and "great big" as they've always been. Only now, the former "Biggie" will be designated as "medium," and the "Great Biggie" will be "large."

This is exactly the same sort of sophistry engaged in by Starbucks, where small is "tall," medium is "grande," and large is "venti," whatever the heck that means.

Somehow, I don't think Wendy's founder, the late Dave Thomas, would approve.

Dave was all about the Biggie.

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